THE POWER OF MOVEMENT
Wheeler Industrial Co., Ltd (永輪工業股份有限公司, Yong Lun Gong Ye Gu Fen You Xian Gong Si) is one of the oldest Taiwanese bicycle manufacturers. All Wheeler bicycles are assembled in our Taichung, Taiwan factory to this day to ensure the utmost quality and workmanship.
Wheeler operates in two locations in Taichung for manufacturing and also operates a distribution center located in Warsaw, Poland. Additionally, to strengthen the company’s footprint in Europe, WL Wheeler Bikes Europe GmbH was founded in Germany in 2019.
Wheeler Industrial. was founded by C.H. Yang in 1972, one of the early pioneers of the Taiwanese bicycle industry. It was quickly apparent that Taiwan was the ideal base for successful bicycle production due to their manufacturing capabilities and commitment to quality. Further, the Wheeler brand was founded as the product of more than a decade of experience in assembling bicycles. From the mid-1980s to the early 2000s, Wheeler Industrial grew to be one of the largest bicycle companies in Taiwan with agencies and sales globally. The brand was known for its affordable prices and excellent product quality, but also for its unconventional marketing strategies which showcased the adventures of its illustrious team, ambassadors and representatives.
Wheeler Polska was founded in 1996 to serve as a hub for business on the European continent making Wheeler one of the first bicycle companies to venture into Eastern Europe. After many years of operating in Poland, WL Wheeler Bikes Europe GmbH was founded in 2019 by Sean Yang, a U.S. educated engineer and heir to Wheeler Industrial.