Our Philosophies

WHEELER's development team is composed of active cyclists. Although our passion might be focused on different varieties of cycling the shared enthusiasm for bicycles is the uniting element. Being exposed to a competitive market at all times we base our decisions on own experience and detailed evaluations on whether something is proven and therefore worth being continuously improved, whether a different approach needs to be taken or whether an all-new development makes sense. So WHEELER bicycles are the result not only of know-how earned over the years but even more of passion and enthusiasm. Every single year, we invest a lot of time and money in the development of special tube designs and in matching the components' colours to our elaborate frame and sticker designs.

The policy of only offering complete bicycles is also part of our concept. While doing so we strongly emphasize perfection down to every single detail. Only the best materials and first-class componentry are being selected for the respective model line and price points. Up-to-date facilities for production, manufacturing and assembly support our employees at their craft. Thanks to a variety of quality checks you are guaranteed to get high class materials and meticulous welds-two factors highly relevant for your safety-as well as sophisticated geometries and a maximum of comfort as a consequence. All WHEELER frames as well as all of the specified parts match the EN norms' strict criteria. The WHEELER philosophy is then carried on by our qualified partners, being independent bicycle dealers, thus guaranteeing a professional final assembly, an exact adjustment of your bicycle exactly to your needs and offering the best-possible service provided that you have any questions or possible problems.