WHEELER INDUSTRIAL CO., LTD.

PHILOSOPHY

Even if Wheeler's new bicycles set themselves apart from the rest by their design, their strongest argument is hidden under the paint job: For 2008, the engineers and product managers have put their shoulders to the wheel again to meet the demands of riders and terrain even better. That starts with the selection of the frame materials used, like carbon or high-quality, aerospace-grade aluminum, and goes on with a choice of details that are not purely included for optical reasons - e.g. the option to vary a bike's travel or the possibility to lower the saddle all the way thanks to a continuous seattube. Or hydraforming-crafted aluminum tubes that combine a reduced standover height with appealing looks. Making good use of special features, an authorized Wheeler dealer can help you find your personal dream bike - adapted exactly to you and your preferred type of trails and terrain. After all, the bike is supposed to adapt itself to the customer, not the other way round.

Thanks to a high level of own development work and innovative solutions like the «R.A.M.P.».serie's suspension system with its virtual pivot point guarantee a high standard in terms of functionality, safety and comfort. This way, a Wheeler frame is not a randomly replaceable platform made to hold shifting and braking components. As the backbone of a coherently composed bicycle it much rather merges the person, the product and the preferred type of use to one harmonic unit.

he Wheeler employees would like to wish you a lot of fun with your new Wheeler-bike.

Your Wheeler-team.

Allthough mountain bikes seem to have become the bicycle industry's most innovative product recently, the vast majority of all cyclists still remains on paved routes or cycling lanes. Except for the road bikes as epitome for aerodynamics, efficiency and speed, the word «cyclotourism» describes pretty exactly what this majority of cyclists, the actual target audience for Wheeler's bikes meant to be used on paved roads: The experience to be moving through nature silently and by own strength is the first priority, discovering new things and enjoying with all senses - and improving your fitness level on top of that.

If you consider yourself a pleasure-oriented cyclist, Wheeler surely has the right bike for you. From the evening sportsman to the occasional randonneur and everyday life's cyclocommuter, they all find a bike that matches their demands perfectly - and does not ruin your budget either. The athletically ambitious go for a road bike, while the «Premium Activity»-models offer a blend of noble high-tech parts and classic design to be proud of. Randonneurs may opt for one of the versatile yet comfortable models of the «Crossover Comfort» and «Sport Light»-series, respectively. The best choice for short distances are the «Classic Performance»-citybikes: Besides being decidedly affordable, they also are surprisingly versatile and comfortable. Finally, if you want to attract attention with dynamics and efficiency in urban traffic, one of Wheeler's sleek «Urban Chic»-models might be just the right choice for you.